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It’s been a while since my last blog post, but I’m back once again and creating new content to post regularly. As some of you may know, in 2017 I launched Coveted Style — a women’s online fashion boutique. I’ve been toying with the idea of launching an online store for as long as I can remember, and like many, fear is what kept me back. Ever since the launch, my mind has been blown by the amount of support and exposure it has gotten and I’m truly grateful for it all. It’s not easy managing an online store along with a full-time job and being in Grad school, but I have an end goal that I need to make sure I’m working towards, so I do what I can.

If you’re anything like me, shopping at stores like Zara and H&M is becoming a bit boring as you are bound to see everyone with the same thing on. It’s starting to feel like a uniform of some sort. I’ve been bored with shopping for a long time now and I had to do something about it, so I did. At Coveted Style you can expect to find key items at affordable price points that work from season to season. The goal is to provide the target consumer with season-less hero items (with the exclusion of winter outerwear) that you will have in your closet forever! Some of the brands carried include Junkfood, Vero Moda, Re:Named Apparel, Endlessrose and more. More brands and categories will be coming in the near future! Just think about Coveted Style as your curated online concept shop — a little bit of everything!

At the moment, while I patiently await the beginning of spring, just like everyone else, I am having fun with transitional dressing. One of my favorite pieces at the moment is the cropped hoodie. If you’re wondering how this is a key item, let me explain. A cropped hoodie can be worn multiple ways and for many occasions. I love the idea of dressing it up with a wide leg pant for hanging out with the girls on the weekend as pictured below. You can also wear this cropped hoodie with a pair of denim jeans for a cool off-duty look. What’s more? Take this hoodie to the gym for a quick workout! Athleisure anyone? See!

cropped hoodie and wide leg pants

If it’s a bit chilly, you can layer your outerwear piece of choice. Mine? The must-have aviator jacket that you can also purchase on Coveted Style!

 

Be sure to follow Coveted Style on Instagram and Facebook! What item are you obsessed with at the moment? 

Alyssafrancois

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