I’m Alyssa.
I was born in New York; raised in the best city: Brooklyn, of course, in a Grenadian household. I wouldn’t trade growing up Caribbean in East Flatbush for the world. The culture was always around me, in everything. That, coupled with my NYC upbringing, awakened an intuitive ping inside of me that knew there had to be more to life than waking up and grinding until the wheels fell off. It shaped the way I define wellbeing, success, beauty, freedom, and what it means to truly live well.
I’ve had many experiences that have shaped the way I move through and visualize life, but one of the most profound was a knowing I had as a teenager: that I would live life my way, despite any limiting beliefs thrown at me culturally or through societal norms. Even while navigating years of chronic pain that wasn’t diagnosed as endometriosis until my early 30s, I held onto the belief that I would build a way of living that worked according to my rhythm, served my highest good, and carried me to the other side of physical pain if it was the last thing I did on this earth.
Along the way, I’ve lived many lives, all of which have given me tools and perspective that led me here. I’ve been working since the age of 14. I held corporate roles across editorial, retail, fashion, beauty, and marketing, said yes to opportunities that stretched me, and let go of whatever no longer aligned with the feeling I knew my life was supposed to have. I’m a deeply intuitive person, so I use intuition as a compass in everything I do. (I’ve also gotten in my own way a few times, but I’m human, and that’s okay.)
I created this site over 10 years ago as my own digital playground to express, experiment, and create opportunities for myself that no one else could. It has evolved alongside me, which is why it now feels less like a website and more like a real-time record of a life being built with intention, curiosity, taste, and trust in self.
What you’ll find here is documentation of me doing life in my own way: what I’m wearing, what I’m using, what I’m refining, what I’m leaving behind. Style, beauty, wellness, home, travel, and the everyday decisions that shape the life I’m creating for myself. Some things I invest in, some I admire from afar, all of it filtered through my standards, my lived experience, and the things that genuinely make life feel richer, softer, healthier, more beautiful, or more free.
Glad to have you here. Be well.
If you need to get in touch, you can find my contact details below. For partnerships and collaborations, feel free to reach out.
CONTACT
For partnership, collaboration, or gifting inquiries, please email:
alyssaf@alyssafrancois.com
Find me on Instagram